Software & Mobile App Strategy Consultancy

Our customer-focused approach to strategy ensures you have the foundation required for building a product that positively impacts your business, organisation or enterprise long-term.

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Industry Accreditations

Durable & Responsive Strategies for Apps & Software

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We understand the importance of being flexible, agile, engaging and responsive when it comes to building you a high-end mobile application or software solution. This is why we will help you monitor your product and shift your strategy based on the state of the market and the perception of the audience, employees or competition in order to ensure the execution of your product is always agile.

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coderus ineos team uk tactical aid app case study

Coderus developed a tablet application for INEOS TEAM UK, which was used in the 36th America’s Cup Challenge.

coderus ineos team uk chimera software case study

Coderus developed a piece of software that helped INEOS TEAM UK’s boat design team build and design a faster and more efficient boat.

Utilising embedded mobile app technologies, Coderus developed an IoT application and smart alarm system for GlazeAlarm.

We develop effective strategies that align with your project goals by setting out clear objectives from the start. Our strategies are adaptable across all industry sectors, taking control of your vision and turning your ideas into reality by taking advantage of the latest industry insights, trends and growth opportunities.

Nick Stacey

Business Consultant – Coderus

Our Strategy Service Process

Coderus is dedicated to building a successful product development strategy that encompasses your goals, grants and funding options, required certifications, competitor research, user definition and profiling as well as product definition. Our strategic approach places emphasis on inventing, building, integrating, scaling and upgrading your application or software over time – because we aim to build for the future.

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Define Goals & KPIs

By probing you with questions regarding the what, why and how behind your mobile application or software idea, we are better able to understand what exactly you are trying to achieve. Whether it be to increase your revenue stream or achieve better customer engagement, once we have located your USP and identified any potential gaps in the market, we can help instruct each part of your product development life cycle.

Explore Funding Options

Our goal is to ensure your application or software solution is appealing to investors and we have a wealth of experience writing successful grant and funding applications, which will be at your disposal as one of our clients. Our relationships with funding providers is paramount to the success of not only our clients but for internal innovations too. We are able to provide full research and application support to ensure you are offered the best possible funding options dependent on the needs of your project.

Oversee Certification Approval & Support

Having launched many apps and software solutions in a wide variety of industries, we understand that product launches can be time-critical, so we ensure that all possible restrictions are considered and dealt with without unnecessary delays or certification failures. With a commitment to developing products to the highest of industry standards, we have achieved a number of globally recognised accreditations including ISTQB, Microsoft Silver Partner status and Associate Android Developer Certification.

Conduct Competitor Analysis Research

At Coderus, we have developed our own automated competitor insights tool that allows us to analyse 1000’s of competitor products using data science. Our powerful competitor analysis tool is industry-leading and currently only available to our clients and is a vital component in establishing a strategy that will enable you to succeed in a competitive market. Using this data will also help us build you a competitive analysis matrix to outline your main competitors, their services and how they target their users.

Create User Definition

Designing and developing with the end-user at the core of your strategy is paramount to the success of every mobile app or software solution. Working collaboratively with your team, we will collect user data such as needs, behaviours, demographics and other key characteristics and information associated with the user problem you are trying to solve. Using this data, we will then craft user personas, which will instruct our designers and developers on personalisation and allow them to confidently build a reliable solution based on its end purpose.

Devise Product Definition

Crafting a product definition is one of the most critical points when developing a new app or piece of software and involves putting together a product plan that addresses market issues while capturing the voice of the customer, organising customer needs and ensuring a quality function deployment. Through collaboration with you and our team, we can ensure that your strategy is built around a solid product definition and give you the confidence needed throughout the design and development phase.

Bespoke Client Strategies

Our strategies are data-driven and allow you to maximise the financial value of your customers by being agile and responsive while also exhibiting a deep understanding of your user needs and behaviours. We also have the knowledge and experience working with companies at all stages of the development life cycle, so whether you have an idea or you are in the product launch stage and need help with ongoing maintenance and support, we can create a bespoke strategy specifically tailored to you.

Our Projects

Industry Specific Strategy

Our Industries

We have worked amongst some of the most competitive industries from audio to automotive, consumer, entertainment, marine and more, developing blue-chip software solutions and innovative start-up mobile apps, all of which began with a well-defined strategy. No matter what you want to achieve, big or small, we are able to define exactly what is needed to launch your product effectively on time and on budget.

Our Industries